Kia Worldwide Vehicle Sales Report

Kia worldwide sales reached 2.9 million vehicles for $68.6 billion USD in revenue in 2022. Unit volume was up 5% year over year with global revenue up 17% and profit up 32%.

The profit displayed is gross profit after the cost of materials is subtracted, but before administrative fees.

After corporate compensation and admin fees, Kia worldwide net profit will land near one third of gross profit.

We converted South Korean Won to US Dollars using the conversion rate from December 31st of each year listed.

Kia Worldwide Sales Report
Year	Data	Stats	Status
2022	Kia Sales	2,903,619	↑ 5%
	Revenue	68.6 Billion	↑ 17%
	Cost	54.3 Billion	↑ 13%
	Profit	14.3 Billion	↑ 32%
	Per Vehicle	$4,959	↑ 28%
2021	Kia Sales	2,777,056	↑ 7%
	Revenue	58.7 Billion	↑ 8%
	Cost	47.9 Billion	↑ 6%
	Profit	10.8 Billion	↑ 19%
	Per Vehicle	$3,889	↑ 11%
2020	Kia Sales	2,606,832	↓ 6%
	Revenue	54.4 Billion	↑ 8%
	Cost	45.3 Billion	↑ 7%
	Profit	9.1 Billion	↑ 12%
	Per Vehicle	$3,490	↑ 19%
2019	Kia Sales	2,772,076	↓ 2%
	Revenue	50.3 Billion	↑ 4%
	Cost	42.2 Billion	↑ 2%
	Profit	8.1 Billion	↑ 13%
	Per Vehicle	$2,922	↑ 14%
2018	Kia Sales	2,812,294	↑ 3%
	Revenue	48.6 Billion	↓ 3%
	Cost	41.4 Billion	↓ 1%
	Profit	7.2 Billion	↓ 14%
	Per Vehicle	$2,560	↓ 17%
2017	Kia Sales	2,724,226	↓ 10%
	Revenue	50.2 Billion	↑ 15%
	Cost	41.8 Billion	↑ 19%
	Profit	8.4 Billion	↓ 3%
	Per Vehicle	$3,083	↑ 7%
2016	Kia Sales	3,018,093	↑ 5%
	Revenue	43.7 Billion	↑ 4%
	Cost	35 Billion	↑ 4%
	Profit	8.7 Billion	↑ 4%
	Per Vehicle	$2,883	↓ 1%
2015	Kia Sales	2,871,453	↓ 1%
	Revenue	42.1 Billion	↓ 2%
	Cost	33.7 Billion	↓ 2%
	Profit	8.4 Billion	↓ 1%
	Per Vehicle	$2,925	↑ ↓
2014	Kia Sales	2,896,775	↑ 5%
	Revenue	43 Billion	↓ 5%
	Cost	34.5 Billion	↓ 3%
	Profit	8.5 Billion	↓ 11%
	Per Vehicle	$2,934	↓ 16%
2013	Kia Sales	2,746,832	↑ 1%
	Revenue	45.2 Billion	↑ 2%
	Cost	35.6 Billion	↑ 4%
	Profit	9.6 Billion	↓ 5%
	Per Vehicle	$3,495	↓ 6%
2012	Kia Sales	2,709,359	↑ 9%
	Revenue	44.4 Billion	↑ 19%
	Cost	34.3 Billion	↑ 20%
	Profit	10.1 Billion	↑ 16%
	Per Vehicle	$3,728	↑ 6%
2011	Kia Sales	2,478,451
	Revenue	37.3 Billion
	Cost	28.6 Billion
	Profit	8.7 Billion
	Per Vehicle	$3,510
Benchmark 2023 Forecast	Global Units	3,200,000
	Global Revenue	70 Billion
	Cost of Sales	57.5 Billion
	Global Gross Profit	12.5 Billion
	Per Vehicle	$3,906

Kia Sales Patterns

This report is a good example of how exchange rates affect the perception of data. In Korean Won, Kia's worldwide sales revenue has increased every year over the last 6 years, but when viewed in US dollars the pattern dips in year 2.

The graph below compares the pattern of unit growth to the pattern of revenue growth in USD, but it would not show the slight dip in revenue if it was in Korean Won.

In both currencies, it is clear that Kia has weathered the pandemic and supply chain constraints better than most automakers.

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