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Kia worldwide sales reached 2.9 million vehicles for $68.6 billion USD in revenue in 2022. Unit volume was up 5% year over year with global revenue up 17% and profit up 32%.
The profit displayed is gross profit after the cost of materials is subtracted, but before administrative fees. After corporate compensation and admin fees, Kia worldwide net profit will land near one third of gross profit. We converted South Korean Won to US Dollars using the conversion rate from December 31st of each year listed. |
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Kia Sales PatternsThis report is a good example of how exchange rates affect the perception of data. In Korean Won, Kia's worldwide sales revenue has increased every year over the last 6 years, but when viewed in US dollars the pattern dips in year 2.
The graph below compares the pattern of unit growth to the pattern of revenue growth in USD, but it would not show the slight dip in revenue if it was in Korean Won. In both currencies, it is clear that Kia has weathered the pandemic and supply chain constraints better than most automakers. |
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