Quarter 1 car sales are up 20% in the United States for the top 6 automakers.
Demand is outpacing supply. The Big 6 anticipated the influx of buyers as the pandemic curve flattened, but assembly lines were slowed by microchip shortages and COVID-19 proximity concerns.
Luxury trucks continue to dominate the automotive market with OTD prices topping $100k for fully equipped models.
USA Vehicle Sales by Quarter 2021 Major Automotive Brands
LIGHT-DUTY CAR SALES DATA Quarter 1 (Jan - Mar) Quarter 2 (Apr - Jun) Quarter 3 (Jul - Sep) Quarter 4 (Oct - Dec) Data listed by manufacturer. Reflects quantity of new car sales.