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  • Subaru

Subaru Worldwide Sales by Year - Total Vehicles and Revenue


Subaru worldwide sales included 976,437 vehicles for $31 billion USD revenue in 2023.

Unit volume was up 14% by year, global revenue was up 9%, and profit was up 189%.

​The profit displayed is gross profit after the cost of materials is subtracted, but before administrative fees.
Globe with cars
Subaru Worldwide Car Sales
Year Category Stats Status
2023

Subaru Sales 976,437 ↑ 14%
Revenue 31.1 Billion ↑ 9%
Cost 24.5 Billion ↑ 7%
Profit 6.6 Billion ↑ 18%
Per Vehicle $6,759 ↑ 3%
2022

Subaru Sales 852,934 ↑ 16%
Revenue 28.5 Billion ↑ 27%
Cost 22.9 Billion ↑ 25%
Profit 5.6 Billion ↑ 37%
Per Vehicle $6,565 ↑ 18%
2021

Subaru Sales 734,000 ↓ 15%
Revenue 22.5 Billion ↓ 12%
Cost 18.4 Billion ↓ 13%
Profit 4.1 Billion ↓ 9%
Per Vehicle $5,586 ↑ 7%
2020

Subaru Sales 860,200 ↓ 17%
Revenue 25.6 Billion ↓ 17%
Cost 21.1 Billion ↓ 16%
Profit 4.5 Billion ↓ 21%
Per Vehicle $5,231 ↓ 5%
2019

Subaru Sales 1,033,900 ↑ 3%
Revenue 30.9 Billion ↑ 8%
Cost 25.2 Billion ↑ 9%
Profit 5.7 Billion ↑ 6%
Per Vehicle $5,513 ↑ 2%
2018

Subaru Sales 1,000,800 ↓ 6%
Revenue 28.5 Billion ↑ 6%
Cost 23.1 Billion ↑ 1%
Profit 5.4 Billion ↓ 18%
Per Vehicle $5,395 ↓ 13%
2017

Subaru Sales 1,066,900 ↑ 1%
Revenue 30.4 Billion ↑ 2%
Cost 23 Billion ↑ 8%
Profit 6.6 Billion ↓ 21%
Per Vehicle $6,186 ↓ 22%
2016

Subaru Sales 1,064,500 ↑ 11%
Revenue 29.8 Billion ↑ 4%
Cost 21.4 Billion ↑ 10%
Profit 8.4 Billion ↓ 9%
Per Vehicle $7,891 ↓ 18%
2015

Subaru Sales 957,865 ↑ 5%
Revenue 28.7 Billion ↑ 20%
Cost 19.5 Billion ↑ 16%
Profit 9.2 Billion ↑ 28%
Per Vehicle $9,605 ↑ 22%
2014

Subaru Sales 910,695 ↑ 10%
Revenue 24 Billion ↑ 3%
Cost 16.8 Billion ↑ 1%
Profit 7.2 Billion ↑ 9%
Per Vehicle $7,906 ↓ 1%
2013

Subaru Sales 825,098 ↑ 14%
Revenue 23.3 Billion ↑ 15%
Cost 16.7 Billion ↑ 5%
Profit 6.6 Billion ↑ 50%
Per Vehicle $7,999 ↑ 32%
2012

Subaru Sales 724,466 ↑ 13%
Revenue 20.3 Billion ↑ 11%
Cost 15.9 Billion ↑ 8%
Profit 4.4 Billion ↑ 22%
Per Vehicle $6,073 ↑ 8%
2011

Subaru Sales 639,862
Revenue 18.3 Billion
Cost 14.7 Billion
Profit 3.6 Billion
Per Vehicle $5,626
Like many automakers headquartered in Japan, Subaru counts revenue on a fiscal year dated from April through March. For improved readability we disclosed the year ending March 31st, 2024 as year 2023 global sales.

Japanese Yen are converted to US Dollars for this report based on the exchange rate at the end of each fiscal year.

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